Global Golf Marketing is a new company with new ideas and an innovative approach to marketing golf.

Because each and every golf facility is unique, GGM creates a special team of experts matching specific skills to the market, niche and goals of each facility.

GGM is uniquely positioned to bring together the most talented individuals and companies in multi-media marketing; print, radio and television advertising; website development and enhancement; public and media relations; collateral material creation; sales initiatives and course design, restoration and renovation.

The GGM team assembled for each individual facility, working closely with the owner, management and staff, brings the best in creative golf marketing to your enterprise.

GGM and you – together, we make a difference.

The Global Golf Marketing Approach

GGM provides the answers to your marketing questions and the solutions to your marketing challenges.     

1. Do you have a story to tell?
2. Is the media aware of your story?
3. Is your story getting to the right media outlets?
4. Is your story being told regionally, nationally and internationally?
5. Can you provide the proper media interview [in thirty seconds]?
6. Does your website ‘tell the story’ and allow interaction?
7. Are you advertising in the right newspapers and magazines?
8. Are you paying too much for the creation and production of your print ads?
9. Are you reaching your market through radio and television?
10. Are you reaching your sales targets?
11. Do your radio and TV ads tell your story properly and effectively?
12. Are you paying too much for the production of your radio and TV ads?
13. Are you maximizing your media buy dollars?
14. Is your collateral material telling your story; has it created the correct image?
15. Is your collateral material getting to your target markets?
16. Do you know your competition in your markets and their marketing initiatives?
17. Do you have a long-term strategy in place?
18. Do you market effectively at tradeshows?
19. Do you know how to maximize the effect of newsletters?
20. Is the majority of your business repeat business?
21. Does every customer leave your facility with a smile on their face?

If you answered ‘No’ to any of these questions, GGM can change the wrong answer to the correct one – ‘yes.’

Your Story: GGM will learn your story and adapt it into one coherent message for all of your marketing initiatives.

Market Analysis: An in-depth study of the local, regional, national and international market assessing potential and competition; the development of a facility Mission Statement.

Marketing Strategy: GGM will identify the marketing and advertising needs of your facility and develop a comprehensive strategy for print, radio and television campaigns, the promotion and sales for daily fee players / membership / off-season golf packages.

Website: Creation of exciting, interactive website or enhancing existing website with an Internet Marketing program targeting regular customer base, development of Newsletter with timely information and special packages.

Development of Charity Tournament strategy and program.

Development of Stay & Play packages with area accommodators.

Development of group and corporate golf packages, corporate and small tournaments, club and seasonal tournaments.

Advanced booking packages, transferable corporate green fee packages, playing lessons with the pros. 

Development of a Tour & Travel Operator Program

Promotional Program: includes distribution of all collateral materials.

The GGM team is expert at creating media programs that produce increased print/radio/TV exposure.

* Media Familiarization visits – local /regional /international
* Media Golf Days
* Media Kits 
* Press Releases
* Special Events

The GGM media experts will train your key spokespeople how to tell your story effectively and consistently to the print, radio and television media.

Print: From concept to completion; creating, designing, writing, photographing and placement of newspaper, magazine and point of purchase ads.

Radio: From concept to completion; writing, voicing and placement of radio spots and campaigns

Television: From concept to completion; video taping (HD optional), scripting, producing, and placement of TV ads and campaigns.

The creative writers and designers of GGM will develop all Collateral Material (including copy, layout and design) for Presentation Folder, Rack Card, Fact Sheets, Photo CD, Brochures, and all Website material.

They will also create a Media Kit – including comprehensive information on the facility, its history, future plans, owner profile, course architect profile, photos, yardage guide, and more -- to be distributed to local, regional and international media.

GGM will help create and train a Corporate Golf Sales Team to develop a program of Corporate Golf Package that includes Corporate Golf Tournament, Golf Outings, Golf Clinics, Trick Shot Exhibitions, Corporate Green Fee program, Pre-sold Corporate Golf and more.

Development and implementation of a customer service program unique to your facility. GGM will create a staff training manual for golf shop staff, clubhouse staff, outside service attendants and design a staff uniform or outfit that best reflects your facility and its mission statement.

Course Design, Renovation/Restoration

GGM works closely with some of the finest golf architects and designers in the game of golf.

GGM will put you together with the architect who is the very best for your particular construction, renovation or restoration project.

General Course Operation Services

GGM will work together with owner and management staff on the development of a green fee structure (rack rates, frequent players, travel operator price, advanced green fee sales, etc.), a course yardage guide, hiring of course professional/and or teaching professional, and consulting with owners/management on general issues affecting all golf operations.

Development of Staff Programs that include incentives / staff parties or outings / staff golf tournaments.

Special Events

Corporate Outings and Tournaments 
Charity Tournaments
Made-for-TV Events
Tournaments and Exhibitions
Product Demonstration Days
Trick Shot Exhibitions
Celebrity Chef Après Golf Events

 The GGM Team